Eton finds niche in Belton’s ready-for-occupancy units

As published in Malaya on August 6, 2015 ETON Properties Philippines, Inc., now has its own ready­for­occupancy (RFO) portfolio, positioning the units of its Belton Place project in Makati for the niche residential market. RFO is a niche in the residential market that is primarily geared to the end­user buyers who have the capacity to spend the money needed for a quick relocation compared to the pre­selling market where the monthly payment amortizes the full value of the property — a primary means of buying residences nowadays. RFO units likewise are more expensive than pre­selling units, as the value of the unit appreciates as it nears completion. In pre­selling, buyers get discount for paying in advance the future price of the unit though they also pay for interests payment on bank loans. Eton Properties is positioning Belton Place as a steady source of cashflow based on existing returns of previous units turned over in the past years. Belton Place had its topping­off in 2010. "Annual income for an unfurnished, semi­furnished and fully­furnished studio type range from PI56, 000­P240, 000; for one­bedroom, P216,000­ P360,000 while for the two­bedroom it could go from P384,000 ­P480,000," the company said. The 39­storey Belton Place offers 671 units of studio, one­, and two­bedroom units. The company, however, only has studio and one­bedroom units available for sale with sizes ranging between 16 and 21 square meters for studio, and 29 to 31 sq.m. for one­bedroom. Units are priced at PI24,000 per sq.m., for studio and P123,000 per sq.m., for one­bedroom units. "For a home that offers this vibrant mix of culture, Belton Place along Malugay street, a prime development by Eton Properties, is your perfect choice. Belton Place heeds the high demand for residential accommodation among executives who work in nearby corporations, students in top universities in the area as well as the creatives who prefer the vibe of the environment. It is one with complete amenities for a safe and comfortable living and an environment that complements the varied lifestyle of its dwellers. It has a function room, fitness center, expansive pools, mediation pockets and children's play area. A self­contained residential condominium, Belton Place offers competitively­priced studio and one­bedroom units," Eton said. Belton Place is just steps away from Ayala and Gil Puyat avenue, a stone's throw away from the development are top corporations, universities, hospital and malls. "Worth noting also is its accessibility from major thoroughfares such as Osmena highway, Gil Puyat/Ayala avenue, Makati avenue and EDSA," Eton said. Eton said Belton Place can also be found in a neighborhood "where a neighbor's face is familiar and where almost everyone offers a greeting or a smile to a well­meaning tourist or stranger." "And while the rest of the city has turned to the latest devices and novelties, this side of Makati has remained true to its soul," it said. "Along Chino Roces avenue are a number of art galleries, studios and advertising offices that make for the creative, passionate side of Makati. Some restaurants in this area don't just serve good food, but are also a testament to their owners' artistry. Some features artsy and cozy interiors, while others exhibit paintings and art installations by the owners themselves and their friends, which are being sold at a good price," Eton said. "In the evening, these quaint restaurants and cafes turn into bistros, literary and musical retreats as art lovers flock to these places for poetry reading sessions and some jamming with up­and­coming musicians, even famous ones. And while the West of Makati is just a short distance away from the hustle and bustle of the business district, its distinct character nevertheless makes the locale captivating for anyone who chances upon it," it added.