A new paradigm: Eton WestEnd Square embodies the co-lifestyle concept

Perspective of the Blakes Tower lobby

Innovation continues to be the strongest driving force in the world. It keeps shaping the way modern people live, work, play, and relate.  In this powerful era, staying relevant and competitive means staying open to ideas, opportunities, and connections. For the ambitious, influential, and highly social dreamers of today, making an impact – whether through enterprise, advocacy, or passion projects – requires collaboration and creativity. Fortunately, finding the right environment that promotes a culture of constant connectedness and evolution has just become more accessible. In the urban expanse of Makati City, a nano-township opens up with a new co-lifestyle concept that puts the spotlight on a life of passion, purpose, practicality, and productivity.  A development by Eton Properties Philippines, Inc., Eton WestEnd Square is envisioned to become the co-lifestyle capital of the Philippines with its promising location for individuals and enterprises of all shapes and sizes seeking to create positive and meaningful impact. From forward-thinking tech and online companies, eco-friendly shops, social enterprises, to unique homegrown restaurants and other new enterprise concepts, Eton WestEnd Square enjoins them to be part of a prime property showcase of the new co-work, co-play, co-live standard. The development’s strategic location in West Makati offers a high-value business and commercial address while being distinct enough from the city’s known hustle and bustle. This mini-township is complete with features and amenities that support the sharing economy of the co-professional market. Found on the corner of Chino Roces Ave., Yakal, and Malugay streets, there is easy access to buses, taxi cabs, shuttle vans, jeepneys, and even tricycles just outside the gates. Collaborative community Got a creative idea for a store or restaurant? Here would be where the right audience can take notice of a business and give it the appreciation and traction it needs. A tech enterprise with innovative solutions to offer? Here is where it can find and grow a passionate workforce that can sustain and help the business thrive. eWestMall has two storeys of retail spaces that Eton Properties aims to transform into a co-play hub, featuring brands that gather and connect people through unique shopping and dining experiences, as well as services. Compared to other shopping centers, eWestMall may be smaller in size but therein lies its charm – the space means more curated leisure experiences versus the overwhelming options found in giant malls. With a total leasable space of approximately 3,750 square meters, it can be an ideal launch pad for upcoming brands, homegrown businesses, and brick-and-mortar shops of start-ups. It is close to many of Makati’s upcoming villages and sought-after condominiums, assuring foot traffic from mid-to-upper class families and individuals. eWestPod offers up four floors of sleek and elegant work spaces best-suited for BPOs, tech companies, and start-ups. The low-rise office building is outfitted with top-quality features and functionalities to ensure that businesses can foster 24/7 convergence and collaboration in every area of operation. With approximately 13,955 square meters for lease, companies can easily fit in any number of work stations and can look forward to expansion options in the future.  Minutes away from Central Makati, the location is far enough from the frenzy and can be ideal for leaders and employees looking for more focus, balance, and harmony in their work-life schedules. All of these are just a walk away from Blakes Tower, a 38-floor mixed-use development that houses serviced apartments, a dormitory, and boutique offices. It will feature shared amenities such as breakout rooms and lounge areas per floor which will serve as a respite from the structured small office and condo living or dormitory lifestyle. Designed for the modern nomad, Blakes Residences features amenity-filled serviced apartments that support business travelers’ connected, on-the-go lifestyles. Blakes Co-Living boasts of contemporary living spaces hinged on the unique co-living concept. From aesthetics to the services, these are shared living spaces with the millennial go-getter in mind. And to serve the growing number of start-up companies and SMEs in the country, Blakes Offices offers boutique offices and co-working areas that open doors to networking and collaboration. “At Eton WestEnd Square, community is king. With opportunities for leisure enjoyment, career pursuits, and quality residences in one mini-township, a self-sustaining and vibrant enclave emerges. Eton Properties aims to create a community that supports and drives all its members to grow and evolve; a lean mobility that encourages constant adaptation rather than hamper change; a grounding in reality that makes business strategy sound and achievable; a place intimate enough to be able to support every member in the way they need - as the best communities should,” says Martha Herrera-Subido, Eton’s AVP for Marketing, PR and Corporate Communications. Eton WestEnd Square is set to complete eWestPod and eWestMall this year. Interested tenants may get in touch with Rodel Maupo at 0939-9026715 or visit www.eton.com.ph.